Seasons Greetings from WE - Message from the Publisher

By Anthony Joseph

When I started thinking of wishing WE readers the best of the season, it occurred to me that we have in a short time managed to reach a number of impressive milestones. First, WE launched a new and exciting magazine that our community can call WE own. Secondly, WE has printed and delivered over 145,000 copies to over 1000 locations across the GTA from Oakville to Ajax; and has been read by over 725,000 of WE people.

That these statistics are impressive in their own right for a magazine still in its infancy is a source of great pride. But the true source of astonishment was the discovery that the deep well of West Indians and West Indian-rooted talent, which I knew was always there, was not only deeper and wider than expected, but also contained such a variety of talent that WE's problem was not finding subjects, but how to choose from such a vast array.

I am pleased to say that WE is blessed to have this rich West Indian cornucopia drawn from the categories we proudly boast on the cover: Music, Culture, Art, People, Life. Because of WE's breadth of interest and willingness to test the boundaries of conventional forms of literary expression, a highly literate young generation of writers has taken up the challenge of writing for a West Indian readership in the rhythm and tempo of the Islands. So far the beat has attracted the attention of both critics, who hew close to convention, and praise from a larger segment, who is prepared to go with WE on a journey of West Indian entertainment and life seen through a West Indian prism. WE are more than pleased with the results; but knowing that a magazine is very much a living thing that grows from issue to issue, WE is not sitting on its laurels despite the early successes, but will continue to shape and craft itself as it evolves. In life, as in art, inertia is not an option.

In 2008 you will read more of the lives and accomplishments of West Indian artists in life and entertainment; you will also hear the stories of those who work in the background but live creative lives that make wonderful subjects for our talented team of writers.

In this, the final issue for 2007, WE puts the icing on a fine beginning, a beginning that would have little value without your careful attention and constructive feedback. WE deeply appreciates your contribution and in return wishes that the Christmas season finds you in a giving spirit and ready to accept with an open heart the goodwill for which the season stands.

Advertise with WE

WE will come to you !

ADVERTISE WITH WE! Canada's premiere West Indian Entertainment & Life Magazine

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By advertising in WE Magazine, you will reach more than 125,000 influential consumers.
(Based on a multiple reader rate of 5 per copy)

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• Excellent Value
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ADVERTISING CONTACT INFORMATION:
For more information and a full media kit, please reply or contact
Anthony Joseph at 416-452-9973 advertise@WEmagOnline.com

Why WE?

by Anthony Joseph – Publisher

WE is not an acronym for West Indian Entertainment, but rather a reflection of you and me. It mimics our community. It celebrates the Canadians we have become and the West Indian niche in Canada we have created. WE is a reflection of the old countries of the Caribbean and all of our island's cultures and people. It celebrates what we have brought to our new northern home.
WE aims to represent you in the way you would expect to be in a quality periodical. WE will bring you the stories that matter to you. WE will keep you in the loop with what's happening within our community here in Canada and in the West Indies.

When the executives of WE Magazine first got together, it was with the intention of sharing ideas on marketing for our respective businesses. At the table was Tony Chankar (The Printing Press), one of our community's top printers, Jef Lo who operates the #1 West Indian website in the world (Toronto-Lime.com), Jason Singh (president of Soca Bookings) and myself Anthony Joseph, president of the #1 Caribbean newspaper serving the people of Toronto (The Caribbean Camera). Jef spoke about the number of people he met daily who expressed the need for a glossy, sexy Canadian mag that caters to the young at heart. The thought quickly gathered a life of its own and the next step was obvious - create a mag ourselves. Fill the gap ourselves. We took guidance from the old saying: Don't complain about it, just do it.

But even among a group of go-getters, ideas can die on the page moments after such sessions, but to my surprise Jason returned later with some compelling statistics that indicated that WE had to be created. Still, I did not think that my time or lack of it would permit me to be a part of such an enterprise, but with the encouragement of Raynier Maharaj, my business partner at the Caribbean Camera, passing on this exciting project was not an option. So here we are.
We intend to make WE your go-to periodical at month’s end when you can kick back, relax and dip into the glossy pages for perspectives on West Indian Canadian lifestyles, sport, entertainment, fashion, the spoken and written word in prose or verse written by some of the hippest writers in our community.

We will welcome your participation by keeping our editorial doors wide open because WE doesn't belong to only the people entrusted with its publishing and day-to-day operations, but to the people WE Magazine serves. WE is all of us.

For more information visit www.WEmagOnline.com